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01Senior Product Designer

Dext MTD Dashboard: Designing for the Biggest Change in UK Tax Compliance

Leading the end-to-end design of a new practice-level Making Tax Digital dashboard within Dext Solo.

Product & Systems ThinkingCross-Functional Leadership
Role
Senior Product Designer
Period
4 months
READ TIME
11 min
65%
Adoption among existing users
42,153
Clients managed through the dashboard
4
Quarterly submissions per client
HMRC 'Making Tax Digital for Income Tax — one year to go' campaign image, showing a professional working at a laptop
The countdown that reframed the work — a fixed deadline every UK accounting practice could feel coming.
Overview

Helping accountants prepare for a future they hadn't yet experienced

Making Tax Digital for Income Tax (MTD IT) represents one of the biggest changes to UK personal tax compliance in decades. Instead of submitting tax information annually, accountants would soon be required to file quarterly returns, increasing the volume of submissions by up to four times for every client they managed.

For accounting practices responsible for hundreds — or even thousands — of clients, this wasn't simply a regulatory update. It fundamentally changed how work would be prioritised, monitored and delivered throughout the year.

The challenge

For the practices most affected by Making Tax Digital — those managing hundreds of clients — the change meant a new operating rhythm, not just a new compliance rule. New patterns of work, new sources of risk, new questions about what to prioritise each quarter.

But when we started designing, none of that workflow existed yet. The legislation hadn't come into force. Accountants could articulate what was required of them. They couldn't yet articulate what it would feel like to actually do it.

We weren't solving a problem users had already experienced — we were designing for behaviours they understood conceptually but hadn't yet developed in practice.


Interactive Experience

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MTD Dashboard · Practice View
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Three constraints

Solving tomorrow's problems with today's information

Designing the dashboard was only half the challenge. The more difficult task was helping multiple teams align around a problem that customers themselves had not yet fully experienced.

Three constraints shaped almost every decision we made.

  1. Designing for future behaviour

    Although accountants understood that quarterly submissions were coming, very few had experienced what managing hundreds of quarterly compliance tasks would actually feel like. Traditional user research could only take us so far. We needed to combine customer insight, domain expertise and informed product judgement to anticipate where future operational pain would emerge before users could clearly articulate it themselves.

  2. Balancing regulatory deadlines with customer experience

    The HMRC implementation date was fixed. Product understandably prioritised shipping a compliant solution before legislation came into effect, while Design wanted to ensure the experience genuinely reduced operational effort for accountants. Rather than treating these as competing objectives, we identified where early compromises were acceptable and where protecting the long-term experience would ultimately drive stronger adoption.

  3. Working within an evolving platform

    Dext Solo was an established platform already used by thousands of accounting practices. Introducing entirely new interaction patterns carried technical and maintenance costs, making close collaboration with Engineering essential. Rather than designing idealised solutions in isolation, I wanted technical feasibility to influence design decisions from the earliest stages.

Product strategy

Reducing the cost of compliance

Early conversations with the Product Manager revealed an important shift in perspective. The project's primary commercial objective was increasing Net Revenue Retention — encouraging existing accounting practices to adopt Dext Solo as their preferred solution for Making Tax Digital compliance.

The reframe
Instead of asking

How do we help accountants submit quarterly tax returns?

We asked

How might we reduce the ongoing operational effort of managing quarterly compliance across hundreds of clients?

This subtle shift changed the direction of the project. Rather than optimising individual submission tasks, we focused on helping practices understand their overall compliance position, identify risks earlier and confidently prioritise work across their client portfolio.

FigJam cross-functional discovery workshop board showing sticky notes, participant names and star-voting placements across problem areas
Cross-functional discovery workshop used to align stakeholders on the highest-impact operational problems before defining the MVP.
Framing the problem

Aligning stakeholders before designing solutions

Before opening Figma, I wanted the team to agree on the problem we were solving.

Working closely with the Product Manager, I mapped delivery risks, identified technical dependencies and explored where uncertainty existed across Product, Engineering and the wider business.

Together we explored questions such as:

  • Which assumptions represented the greatest delivery risk?
  • Which decisions required early certainty?
  • Which areas could safely evolve after launch?
  • How would the HMRC deadline influence prioritisation?

Making these trade-offs visible early helped Product make more informed roadmap decisions while giving Engineering greater confidence when estimating feasibility.

One of our earliest conversations wasn't about interface design — it was about where the new dashboard should live within Dext Solo. Resolving these questions before detailed design work began ensured the dashboard became an integrated part of the platform rather than a standalone feature.

Learning from the market

Identifying opportunities through competitive research

Before exploring solutions, I analysed existing accounting platforms and compliance products to understand how similar problems were being solved. Using a combination of traditional competitor analysis and AI-assisted research, I reviewed products including Xero, QuickBooks and FreeAgent, alongside broader dashboard patterns used within enterprise SaaS products.

Competitive landscape mapping — Xero, QuickBooks, FreeAgent and enterprise SaaS dashboard patterns analysed side by side
The competitive landscape — extensive reporting capability across every platform, but information density that made compliance risk invisible at a glance.

While competitors offered extensive reporting capabilities, many relied on information-dense interfaces that required significant effort to interpret. Large tables, multiple filters and complex navigation made it difficult for users to quickly understand where their attention was needed.

Design principle

The dashboard only needed to answer three questions

Rather than replicating these patterns, we chose a different direction. Instead of displaying as much information as possible, our goal became helping accountants answer three simple questions within seconds:

  1. How many clients require attention?

  2. Which clients are most at risk?

  3. What should I do next?

Reducing cognitive load became a guiding principle throughout the project, ensuring every component contributed to faster decision-making rather than increasing complexity.

Cross-functional alignment

Building shared ownership from the beginning

With the overall direction agreed, I facilitated a workshop bringing together Product, Engineering and domain experts to create a shared understanding of the problem before moving into design.

TeamOptimised for
ProductDeadlines, roadmap & scope
EngineeringFeasibility & maintainability
Domain expertsWorkflows & HMRC rules
DesignCognitive load & usability

Rather than reviewing interface ideas, we focused on four key questions:

  • What does success look like for accounting practices managing hundreds of clients?
  • Where are users most likely to make mistakes?
  • Which problems must Version 1 solve?
  • Which improvements could safely wait until future releases?

The outcome was a shared definition of success that guided every major decision throughout the project.

Defining the experience

Understanding how accountants think, not just what they do

Rather than jumping straight into interface design, I wanted to understand the mental models accountants would use when reviewing large numbers of clients. If we could mirror those thought processes within the product, the dashboard would feel intuitive from the first interaction.

Journey maps of the accountant's quarterly submission cycle, laid out as labelled steps
How accountants actually move — switching between the overall workload, the clients at risk, and the individual return.
The insight

Accountants rarely think about one client at a time.

Instead, they continuously switch between reviewing their overall workload, identifying high-risk clients and drilling into individual cases that require attention. The dashboard needed to support movement between summary and detail without overwhelming users with unnecessary complexity.

Wireframing

Translating strategy into an MVP

With the customer journeys and information hierarchy agreed, I began translating the product strategy into early wireframes. Rather than focusing on visual polish, these concepts explored how accountants would move through the experience and how information could be prioritised to support quick decision-making.

Working in low fidelity let the team iterate quickly without becoming attached to specific interface solutions. More importantly, it encouraged Product and Engineering to critique workflows rather than aesthetics, leading to richer conversations around behaviour and usability.

Annotated MVP wireframe: the dashboard mapped to related screens, with open questions called out in the margins
The MVP mapped — every open question surfaced before a pixel was polished.
The shipped Dext MTD for IT dashboard: overdue, submitted and next-due summary above a client submission table
…and shipped — the same structure, resolved.
Designing with engineering

Turning constraints into better decisions

One of the strongest aspects of this project was the close partnership between Design and Engineering. Rather than presenting finished designs for implementation, I involved engineers throughout the process so technical considerations could influence decisions before significant time had been invested.

Early discussions highlighted that nested filtering and more advanced interaction patterns would significantly increase implementation complexity and potentially delay delivery. Instead of immediately removing those ideas, we worked together to understand the customer value behind each interaction — some genuinely reduced cognitive effort and deserved investment; others added complexity without improving decision-making.

Shared ownership

These conversations transformed Engineering from reviewers into design partners.

Validating assumptions

Testing with accountants

Because Making Tax Digital had not yet been fully implemented, validating our assumptions with real users became even more important. I organised remote guerrilla usability sessions with six accountants, using interactive prototypes to understand how they interpreted the dashboard and whether the information hierarchy supported their natural workflows.

What we learned

Four themes appeared in every session

Accountants expected an overview first

Every participant instinctively searched for a high-level summary before individual client detail. In sessions where the dashboard was shown without summary tiles, every participant asked for them — providing direct evidence for the design decision that had faced the most internal debate.

Users prioritised exceptions over completion

Participants cared far more about identifying clients at risk than reviewing those already progressing — shifting us from progress reporting towards actionable exceptions.

Simplicity increased confidence

With fewer competing visual elements, participants decided faster and more confidently — validating our choice to reduce density rather than add functionality.

Evidence changed the conversation

Debates that had relied on personal opinion became grounded in observable behaviour, making prioritisation across Product and Engineering markedly easier.

From testing to delivery

Balancing immediate delivery with long-term product quality

One tension now dominated: the business needed a compliant solution ahead of the fixed HMRC deadline, but we wanted to avoid shipping an experience that solved today's regulatory requirement while creating tomorrow's usability problems.

Version 1

Success wasn't about delivering every idea in Version 1 — it was the smallest set of functionality that would help practices confidently adopt the new workflow.

The testing evidence, not opinion, set the priorities. Working with the Product Manager and Engineering Lead, we weighed every feature against three questions:

  • Does this reduce operational effort for accountants?
  • Is there evidence users genuinely need it?
  • Can it realistically be delivered within our timeline?

The hardest trade-off concerned the summary tiles — the compliance overview every participant had instinctively reached for. Rather than cutting them when the timeline tightened, I used the research evidence to advocate for staged delivery: core client list in Version 1, with summary tiles committed as Version 2's first priority. Observable user behaviour, not opinion, became the deciding factor.

Business impact

Adopted at scale

Following launch, accounting practices began using the dashboard to manage real MTD obligations at scale. Across eligible partner practices, uptake reached 47%.

65%
Adoption among existing users
42,153
Client records managed through the dashboard

The dashboard became part of how other teams at Dext worked with accounting practices. Customer Success incorporated it into onboarding conversations and educational webinars, helping firms understand how to manage quarterly compliance using Dext. The feature was used in Sales demonstrations and presented at Accountex as evidence of Dext's readiness for the regulatory change ahead.

Beyond the product team
Dext educational video thumbnail featuring the MTD IT Dashboard, presented by a Product Domain Expert — showing the dashboard's Overdue filter in use
The dashboard as a Customer Success resource — featured in a dedicated Dext educational video to help accounting practices understand and prepare for quarterly compliance.
Internal Slack #kudos thread in which a senior stakeholder describes Solo as the leading product on the market for handling quarterly updates, with @elvis.rimdap tagged among the team
A senior stakeholder described Solo as 'the leading product on the market for handling quarterly updates,' noting that partners were happy and clients continued to be added.

Reflection

Great product design aligns people around the right problem

Making Tax Digital challenged me to think beyond interface design. Because the future workflow didn't yet exist, success depended on combining user research, domain expertise, strategic thinking and close collaboration to anticipate problems before customers experienced them. Looking back, one of the things I'm most proud of wasn't the interface itself — it was using Design to create a shared understanding of the problem across Product, Engineering and the wider business.

Three lessons stayed with me: alignment is often more valuable than speed; evidence transforms stakeholder conversations from subjective opinion into evidence-based decision-making; and in products where error carries real consequences, prioritise error reduction over elegance.

Great product design isn't measured by the number of screens produced. It's measured by how effectively it helps teams make better decisions and enables customers to achieve their goals with confidence.

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