Selected work
Case studies
01Dext MTD IT Dashboard — Product Design Leadership
Product & Systems ThinkingCross-Functional LeadershipRead case study
02KFC App Growth — Driving Engagement Through Reward Sharing
Behavioural DesignHabit FormationTechnical ConstraintsRead case study
03Travelex Digital Transformation — Scalable B2B & B2C Checkout
Systems ThinkingStakeholder AlignmentPlatform DesignRead case study
04The Guardian — Making Premium Discoverable
Revenue GrowthStakeholder AlignmentEvidence-Led DesignRead case study